These captivating portraits by Leila Alaoui were taken from her project The Moroccan; a series of life-sized photographic portraits shot around the country.
In The Moroccans Leila spent time with her subjects, observed them going about their daily life and even learned about their life stories.
She did this in hope to create subjective photographs from the perspective of a participant observer, an insider and a proud native Moroccan.
With this project Leila aimed to counter the folkloric and rustic image of Moroccan people which is usually depicted in Western media. She sought to depict her subjects as ’empowered’ and ‘glamorous’ and draw out the innate pride in each one of them.
Leila Alaoui died of a heart attack after being shot in a terrorist attack in Burkina Faso’s capital Ouagadougou on January, 2016. She was at the time working on a documentary on women’s rights for Amnesty International.